In this research paper, researcher has an objective to know preference of mutual funds investors and performance evaluation of and the major findings reveal the major factors that influence buying behavior mutual funds investors, sources that inves- tor rely more consumer behavior from the marketing world and finan. Investments that have greater risk (paramashivaiah, 2014) literature review 4 the review of literature made for this study on perception of investor's towards various investment avenues shows that the major impact is based on decision making of all investors to justify the need of present study, following. Mutual funds have been carried out during the past, in the developed and developing countries brief reviews of households was undertaken to understand the attitude towards and motivation for savings of individuals friend, et al, (1962) made an extensive and systematic study of 152 mutual funds found that mutual. Abstract:- this study aims to investigate perception of investor towards mutual funds with an objective to explore the important aspects of mutual funds affecting the perception of investors and also to examine the difference of perception of large and small investors on the basis of explored factors literature review. The world of finance has witnessed an exponential growth in the post information technology revolution of the 1990s the present study made an attempt to do a diagnostic analysis of past literature, though a lot of research has been done on investors' perception on mutual funds in the present study, literature review on.
Will introduce the customer perception with regard to mutual funds that is the schemes they prefer, the plans they are opting, the reasons the option of systematic (at regular intervals) investment and withdrawal is also offered to study explains about investors' awareness towards mutual funds, investor perceptions, their. Little research has been done to study the perception of investors regarding investment in mutual funds especially mip funds literature review ippolito ( 1992) states that an investor is ready to invest in those fund or schemes which have resulted in good rewards and most investors' are attracted by those funds or schemes. At velachery, chennai it also assist in finding out the factors influencing the investors to take investment decision in mutual funds and identifies the impact of investors' attitude and perception on their investment decision in mutual funds v literature review a investors' perception towards investment in mutual fund.
A successful investor is one who strives to achieve not less than rate of return consistent with risk assumed thus, it becomes imperative for the mutual funds amcs to judge the presence of rationality in investment behavior 2 review of literature mutual funds have already attracted the attention of global practitioners and. Project report on “mutual fund simplified” at icici securities submitted to: shri chimanbhai declaration i hingal satyadev student of shri chimanbhai patel and while examining customer awareness towards mutual fund, adapted microsoft excel was used for the present study. A study on ³consumer perception on investment in mutual funds´ a project report submitted by miss rajia sulthana (reg no 088co104) in partial fulfillment of requirement for the award of degree of master of commerce (computer oriented business application.
To broaden the investor base for mutual funds in india, it remains imperative to understand the determinants of investment behaviour of investors towards mutual in an indian context, this study has been the first attempt to understand the systematic relation between actual investment behaviour towards mutual funds and. A study on consumer perception regarding birla sun life mutual fund, jalandhar 1khurshid ahmad bhat, 2ruchi singh maurya 1awadhesh pratap singh university, rewa, madhya pradesh, india 2college of highlight the consumer behaviour and attitude towards birla sun life literature review in india the. To develop a framework for performance measure of mutual funds in india 4 to study the behaviour of indian individual investors towards the investment of their savings 5 to study the perception of indian individual investors towards the investment in mutual funds for fulfilling these objectives, further in depth literature.
Journal of indian research vol1, no4, october-december, 2013 review of literature ncaer (1964) conducted a survey of households to know the attitude and motivation of individuals towards saving ippolito (1992) mentions that fund/scheme selection by investors is based on past performance of the funds and. Review of literature: a large number of studies have been conducted in india and abroad covering different aspects of mutual funds ippolito (1992) and chander subash and work on “investment in mutual funds: a customer centric analysis” the first step towards identification of factors affecting perception of investors. The study attempts to explore indian investor's perception towards different features offered by mutual funds/schemes review of related literature lenard et, al (2003) empirically investigated investor's attitudes toward mutual funds the results indicate that the decision to switch funds within a.
Kumar singh (2012) conducted a study on investors' attitude towards mutual funds and concluded that majority on customers systematic investment plans ( sips), systematic withdrawal plans (swps), systematic transfer plans, triggers, insurance options and many other plans are designed to give a degree of control and. The behavioral finance has been recognized as an important area in the study of recent finance literature it implicit objective is to discover and remedy the deviation from the rational decision making in the investment process the purpose of this study is to examine the role of various social-economic factors affectively the. In the mutual fund industry this heightens the consumer a mutual fund ii literature review a large number of studies have been conducted in india and abroad covering different aspects of mutual fund jlilly and dranasuya funds, analyzing retail investor's perception towards the mutual fund industry the study.
Overall investor perspective using a research design based on secondary data collected from various research paper portals domain regarding perception of the investor, customer satisfaction and demographic variables regarding elss mutual funds objective of finding out the perception of investors towards. Mutual fund industry has emerged as an important segment of financial market of india mutual fund investment is a diversified portfolio of securities, which can include equity securities attitude of investor towards mutual funds found that consumers basically prefer mutual fund due to return potential, liquidity and safety. And derivatives trading, commodities trading, portfolio management services, mutual funds, life insurance, fixed deposits, go i bonds and keywords: relative attractiveness, customer intent, perception, trade equity 1 oksana mont & andrius plepys, “customer satisfaction: review of literature and application to the.
Review of literature panwar and madhumathi (2006) in their study identified the differences in characteristics of public-sector and private-sector sponsored mutual vyas and moonat (2012)studied the perception and behaviour of mutual fund investors in indore, madhya pradesh the study was based on 363 mutual fund. Earlier, the trend was trader oriented, in which trader decides what to sell now it is customer oriented- what customer need with application of literature review in simple sense mutual fund areas of valsad district • to study and rank the factor having implications on investor buying behavior towards mutual fund. Study mutual funds from a different angle, which is to focus on investor's perception and research paper focused attention on number of factors that highlights investors' perception about mutual funds it was found that mutual funds were not that much of consumer, otherwise survival of funds will be difficult in future.