Marketing strategy opted by the reliance jio to capture the market and what could be the possible effect could be seen after the launch of reliance jio keywords: reliance jio, reliance jio effect marketing strategy, customer perception, 4g, vodafone, airtel, bsnl reliance jio – pre launch offer i introduction. Analysis of promotion strategies of bsnl and private sector mobile telecom service providers in kerala 5 the effect of service related factors on customer satisfaction and customer loyalty of customers of mobile telecommunication services 6 third generation (3g) mobile telecommunication services: analysis of marketing. Bharat sanchar nigam limited (bsnl), which has long been under the weather, may finally be moving towards a much-awaited turnaround that, at least, is what the company's financial and operational metrics indicate according to anupam srivastava, chairman and managing director, bsnl, the psu is. Marketing mix of bsnl analyses the brand/company which covers 4ps (product, price, place, promotion) bsnl marketing mix explains the business & marketing strategies of the brand it also consists of service mix (process, people, physical evidence.
Shri sunil kumar ddg marketing bsnl co synopsis this article deals with the miracle shared vision can do to the organization vision concept and philosophy at an individual as well as organization level has been discussed it also covers importance and driving force of vision in marketing strategies, selling, business. Clearly marketing research is a search for answers to some questions, which if answered would lead the company to make critical marketing decisions on an strategic and tactical level it was a research conducted by me on the topic “a study on customer satisfaction for bsnl mobile and landline services in sonipat area” in.
Marketing strategies of bsnl by shri g s grover director (c &m), bsnl shri n k srivastava cgm alttc ghaziabad shri sunil kumar ddg marketing bsnl co synopsis this article deals with the miracle shared vision can do to the organization vision concept and philosophy at an individual as well as. Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that.
Promotional strategies of cellular services: a customer perspective analyzed that the increasing competition and changing taste and preferences of the customer's all over the world are forcing companies to change their targeting strategies the study depicts that the customer attitude and their satisfaction towards the. The formulation of marketing strategy is augmented with the firm making efforts to develop market orientation market orientation is the ability of the firm to “orient” such as a landline telephony company acquires cellular service for example indian state owned bsnl 33 fructification of strategic thrusts. 35 items relations between brand loyalty and pricing strategies of cellular services in context to bsnl, vadodara telecom district (4) is there any significant relations between brand loyalty and product/services promotional strategies of cellular services in context to bsnl, vadodara telecom district 6 review of literature.
Bsnl has decided on a uniform identity and hence has created a marketing strategy that is applicable for its brand and all its products under a single window the ace shooter abhinav bindra is associated with bsnl as its brand ambassador actors preity zinta and recently deepika padukone have been. The rural marketing practices for telecom services report is the outcome of a research program funded and supported are cited by prominent organizations as reasons for not conceptualizing dedicated rural marketing strategies the situation bsnl in india initiated the task of taking telecom connectivity to rural india.
New delhi: the department of telecommunications (dot) on thursday unveiled a strategic plan to create synergies among its seven public sector units (psus) which includes frameworks to facilitate manpower sharing, utilize vacant land and buildings, boost technology innovation and export promotion and. Bsnl's marketing strategy needs to be redefined• it should focus around value added services, building strong distribution chain and differential treatment to premium/corporate customers• marketing is going to be the key to success – bsnl should come out with a variety of schemes for the.
Doi:1015680/ijirset20160508006 14338 effectiveness of service marketing mix strategies of bsnl mobile telephone services in comparison to airtel mobile services in mysuru draparna j varma1, drashvinij2, tejas3 associate professor, department of mba, gsss ietw, mysore, karnataka, india1 professor. Overview the concept of rural marketing for which marketing strategy with 4-a approach is applied on bsnl one of the leading telecommunication service provider in rural india and to analyze their various marketing strategies adopted for rural customers keywords: gdp: gross domestic product bsnl: bharat sanchar. This research studies the marketing strategies of nokia, a high technology company in a developing country india chapter five – marketing strategy, points out the marketing strategies applied by nokia in india since the the data port to begin with, these services were provided by government organizations bsnl.